·
Copy of
letter to artist or record label must be on blog with your response to it.
·
Use a strong
simple idea. This works so much better than making something overly
complicated.
·
Use a genre
that is clearly identifiable
·
Consider the
genre of music you use ie Rock Music is performance heavy and Pop Music is
mainly narrative based.
·
Avoid
complicated narrative.
·
If you use
the theme of narrative for your video don’t stick too closely to the lyrics.
·
No sound
tracks with DRUGS or SWEARING.
·
You will
need to re-brand the band so new name and logo and the promo must have a
completely different look and feel to the original band. That is why you may
find it easier to choose an unsigned band.
·
Avoid too
many locations and set-ups, stick to one if possible.
·
Don’t be
afraid to experiment.
·
Focus on one
element eg narrative or performance or being visually striking, don’t try and
do it all!
·
Make sure your
storyboard is true to your idea down to the last shot as this is essential in
helping save time during filming.
·
Know your
lyrics and sing along accurately.
·
Vowels are
easy to get accurate mouth movement to whilst constanents are harder. Practice
in the mirror regularly BEFORE you reach the production stage.
·
Keep x2
weekends free to get promos shot (also put time aside in the schedule and yours
for re-shooting sections)
·
You will
need to know, as you will be marketing the artist through your ancillary tasks
if this is the artists 1st, 2nd etc album so you know
where they are in their star status and how developed they are as a star. You
will need to do a professional photoshoot with your artist if you are choosing
to use their face on the advert or digipack. This exercise is a gift for all
those studying photography at A Level.
Production Must Do’s
·
Edit the
track down to three minutes before you shoot if it is longer than this so you
comply to the requirements set out by the examining board.
·
Shooting
plenty of footage is vital to making a good finished product.
·
Shoot one
shot all the way through from start to finish to act as your music video base
and then add other shots into this. This makes for a much easier edit.
·
Film with
the track playing so it can be picked up on the microphone clearly and be heard
by the artist to lip sync along to.
·
Lipsync –
you are graded on accurate lyp sync
·
Use lots of
close ups to reveal your artist.
·
Performance
– believable
·
Different
shot angles
Post Production Must
Do’s
·
Expand your
audio track so you can see clearly where particular words occur and then can
line them up with the visuals. Lip sync is crucial to how you are graded.
·
Use markers
(on the premiere pro edit suite) to help you then mark these sync points.
Editing to markers is a MUST as it helps create alignment of track.
·
Keep this
recorded music track in your timeline but mute the timeline so it is only used
as reference when need be. Then work from a top quality recording of the track,
which you will import into your timeline.
·
No more than
3minutes long
·
Editing to
the beat of the music – this is what editing markers are for.
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